Hi, I’m Lucy,
a freelance copywriter and brand strategist.
(You look very nice today.)
If marketing is like flirting, then a great brand can make you fall in love. (But you do look very nice today, have you done something new with your hair?)
I have more than 20 years of experience helping passion brands -- from green, all-natural cleaning products, to dairy-free ice cream to premium pickles -- build brands that stand out and, to paraphrase the inimitable Madonna, "express themselves."
I’d love to help your consumers fall in love with you, too.
CAPABILITIES
(aka: Things I Really Love to Do)
Brand Foundations + Guidelines
From mission and vision statements to company values to brand persona and brand voice -- getting the foundation right is clutch when you're building something great -- in LEGO and in business.
Brand Positioning + Strategy
You know you're special (and your mom thinks so, too) but how do you stand out from the crowd? Identifying the sweet spot where what you do best meets your consumer's most compelling need (ahem, positioning) can drive everything from new product strategy to messaging.
Copywriting + Storytelling
Ad copy, marketing taglines, packaging, brand storytelling, websites, awkward break-up emails you can't figure out how to write? I start with your brand voice so that everything you say does what it needs to do, reinforces a consistent brand expression, and, most importantly, sounds like you.
