Against the Grain

Project background

Against the Grain is a free-spirited, grain-free bakery based in Brattleboro, VT. Wanting to stand out from the cauliflower-dominated gluten-free pizza competition, I helped the brand articulate its mission, vision, values and brand narrative. I led stakeholder engagement, leadership workshops and competitive landscape analysis to develop their brand persona and voice. We then embarked on a brand expression overhaul -- making the most of a complete website and packaging redesign to bring the brand's unique origin story, differentiation and lighthearted personality to life.