Hi, I’m Lucy, an experienced (and slightly obsessive)
copywriter & brand strategist.
If marketing is like flirting, I help turn products into brands that people are drawn to, choose again and again and, when we do it right, even fall in love with. I start by helping you discover the true connection between your brand and your consumer and reinforce it through every communications touchpoint, from packaging to PR to social media to point of sale.
Brand Foundations + Guidelines
From developing inspiring mission and vision statements to articulating company values to bringing to life your brand's persona and voice -- establishing strong foundations and identifying the right north star makes the road smoother and the destination that much more achievable.
Brand Positioning + Strategy
You know your product is great (your mom agrees) but how do you stand out from the crowd? Identifying the sweet spot where what you do best meets your consumer's most compelling need can drive everything from new product strategy to messaging.
Copywriting + Storytelling
Ad copy, marketing taglines, packaging, brand storytelling, websites, awkward break-up emails you can't figure out how to write? I start with your brand voice so that everything you say does what it needs to do, reinforces a consistent brand expression, and, most importantly, sounds like you.
