Clio Snacks

What does it mean to love what you crave?

Clio is a fast growing better-for-you snack company. The company was looking for help in defining both the company's mission statement as well as how to articulate the brand's perspective on (and potential role in) reframing the ongoing social conversation around "healthy eating" and indulgence. I developed Clio's mission statement and an employee-facing rationale for how the company could activate against this mission.