Kraft Jet-Puffed Mallow Bites Spec Ad Campaign

WI developed this spec tagline and copy to bring the campaign to life and help create an emotional connection with consumers.

Home Depot "Better Greener" Spec Ad Campaign

Following a rebrand, I summarized brand strategy and wrote all content for Grove Co.'s first-ever brand book.

iculate foundational components of Grillo's brand architecture and positioning as well as company mission, vision and values.

I developed Clio's mission statement and an employee-facing rationale for how the company could activate against this mission.

he brand's unique origin story, differentiation and brand personality to life with lighthearted copy and baking instructions.

Copywriting, Brand Strategy + Awards Submissions

. I was responsible for all copy (other than the recipes which is a good thing because I am the World's Most Horrendous Cook).

ake it up to disappointed Grillo's fans, we sent out free jar coupons and a heartfelt note to thank them for sticking with us.

e FYI (with a possible dusting of TMI) here are some of my social posts to give you a glimpse into my creative mind and voice.

Every Valentine's Day, Grillo's offers DIY pickle bouquet kits for the true pickle lovers among us.