Kraft Jet-Puffed Mallow Bites Spec Ad Campaign

Spec creative campaign developed as part of a Kellogg School of Management Marketing Competition to drive trial of a new-to-market Kraft product – chocolate covered bite-sized marshmallows. I drew inspiration from the ongoing resurgence of summer camp in entertainment (with movies like “Wet, Hot, American Summer” and books like Camp Camp to highlight the numerous similarities between being a camper and being a business school student.